> As mentioned by the above,there are several quality car-care products that can be used.
With that being said,there are also an equal number of products you DON'T want to use. The common denominator here is SILICONE!
Whether it be a fine musical instrument,or your cue,silicones like to not show you any visible damage. In fact,they may LOOK better than they ever have,but the adverse effects don't show up until you need a wrap put on,tips and ferrules if you use the silicone waxes on your shafts,or send your cue in for a refinish.
Silicone is an EPIC FAIL for 2 of the components on a guitar or cue,glue joints and adhesion of finish. It will eventually penetrate the finish and get into the wood,which can cause "fisheyes" in the refinish,a finish that doesn't harden properly or just won't "bite" etc. It will eventually ruin shafts too.
Read the packaging on the product you choose. If it ever actually says silicone or a variation of it,don't buy it.
I don't like the Mother's Cleaner/Wax for shafts because of the pinkish color.
Shaft waxes should either be yellow like a pure carnauba,or kind of neutral.
Since the OP mentioned guitar finish products,Meguiar's makes a guitar cleaning/polishing kit for Fender that are easily found. The Dunlop 65 maintenance kit is also nice. Another I can highly recommend is the Stewart-McDonald Guitar Repair product called Preservation Polish. It's formulated AGAINST silicones,and is safe for all finishes.
One more thought,unless you have a lathe to spin cues with,the abrasive type car care products like rubbing or polishing compounds,even some of the products like Scratch-Off can cause damage when applied by hand. Tommy D.