Now going for sponsorship AFTER setting up what I propose
Pool Promoter: "Hello there, I was hoping to discuss with you the possibility of Coke becoming involved in professional pool"
Coke Marketing Employee: "hmm, sounds interesting, so what exactly would we be sponsoring?"
Pool Promoter: "Well it is a rather exciting time for the sport of pool. Recently a new professional tour has been formed in conjunction with an amateur pool league with over 100,000 active competitive players. We are now looking for sponsors to help fund the professional events."
Coke Marketing Employee: "Ahh, when you say 100,000 people how are they associated with this "tour" we would be sponsoring?"
Pool Promoter: "The Nameofleaguehere is a North American wide league system with active participation in every major city center in both the USA and Canada. It is in effect the official amateur system that leads to the professional pool tour. For those 100,000 people they are playing in the system where the top ranking is the pro tour you would be sponsoring."
Coke Marketing Employee: "Ahh, so you would want us sponsoring the tour or an event on that tour?
Pool Promoter: "The tour is in it's infancy and the opportunity for either is an option that Coke could consider."
Coke Marketing Employee: " So what is the current prize purse on the tour? How many players are you expecting in these tournaments? How many days will they run, how many spectators are expected to watch? Is it televised?
Pool Promoter: "The league system helps to fund the professional level of the tournaments so we currently have approximately $5,000,000 per a year in sustainable money going towards the tour, which is about $420,000 prize purse for each event before sponsorship additions. The pro events are capped at 64 professionally ranked players. One of the professional events takes place during the amateur national event in Las Vegas which attracts approximately 10,000 people each year, the event is free for any of those people to view and takes place in an arena with seating for about 1,000 people, it is usually packed due to the number of people there for the amateur event as a captive audience. We also have a live stream which is linked from the official league website, the streams tend to get over 5,000 viewers due to the fact that the players of the league system visit the website to find their stats, rankings, and the like and also have free access to watch the professional tour events. That website gets approximately 70,000 hits per a week from the league players and would have the professional events listed along with sponsor logos. The events will run 3 days, but the video of the events remain on the website and is free for all league members to access so eventual view numbers go into the 10's of thousands. The event is not televised."
Coke Marketing Employee: "Hmm, $420,000 is already assured in each event? That is more money than I thought was in the game of pool. So we would be looking at a sponsors logo on the opening page of that main website that gets 70,000 hits a week?"
Pool Promoter: "yep, the league system being associated with the professional game brings a large potential audience to the game to help kickstart it's growth. Your sponsorship benefits not just from the professional events, but the entire league system and all of its ranking levels."
Coke Marketing Employee: "Hmm, and you say this whole thing is just in its infancy, this has a chance to grow over time if the prize pools grow, the game catches on and more people get interested in taking part."
Pool Promoter: "Yes, we agree, this has the potential to become much larger over time.
Coke Marketing Employee: "OK, well since you have $5,000,000 per a year in prize pool and $420.000 per an event I can see you are not asking for a small amount of money. The number of people who would see our brand due to our association with you seems to be on the order of ~70,000 per a week and this would be sustained advertising over the course of the entire year due to constant hits on the website from the ongoing league system. I think I could be talked into sponsoring a single event, which we would want the name changed to the "Coke 8-Ball Classic", we want our Coca Cola logo on the main page next to the event link, and we would like banners up in the stadium where the tournament is played in full view of both the live and stream audience. We also want Coke products to be exclusive and the only non-alcoholic beverages sold at the event. We will offer $200,000 to become the single official sponsor of that event. If things go well we might look in the future at becoming the official sponsor of the tour and league system, for which we would want large banners on the league/tour website, advertising at each event, exclusivity as the official soft drink company, aka Pepsi will never be able to sponsor an event, ect..."
Pool Promoter: "That all sounds pretty reasonable and hopefully this is the start of a long term and mutually beneficial relationship between our two products."
I suggest you lay off the coke.
