It may sound gimmicky, or tired in this day and age, but wasn't it essentially a movie that spawned the last two pool booms? Real players can pick out all the "discrepancies", but those movies generated interest and excitement with the general public.
Tell me you can't have a well executed reality show to not only generated this interest and excitement, but also EDUCATE the audience on aspects of the game that never get touched upon during tournament commentary. I mean, if you can have shows for truckers driving in snow, fishermen catching crabs at sea...rich housewives doing I don't know what, child beauty pageants...then there is major opportunity to portray the mysteries, excitement, drama, all the highs and lows of which we know is the world of pool.
I think a show about road players would have a lot of elements but some may be turned off with the gambling aspect, even though the game itself is rooted in gambling...hence the name "pool". But you could do the same thing with a national league. Tell the stories of the players, all walks of life, why they love the game so much. I've participated in leagues...it's pure comedy, drama, and tragedy every single week. The stresses of playing competitively, the joys overcoming the odds and winning, and everything in between. There is a human element of the game that's seldom touched on. People need to be able to relate.