I would like to use the show "Storage Wars" as an example.
The producers of this show have created a product that has brought them BIG success while creating HUGE exposure and interest in that industry.
The show is, at least in part, staged BS.
They've had some of their well known bidders bring witch doctors, diviners, fortune tellers, drones fitted with cameras for a better look, etc, etc., all supposedly done to give themselves an edge for how much they should bid.
The characters themselves are some real characters like Dave Hester, Y'UUUUUP, and the tension between him and Darryl.
There's Brandi and Jarrod who became so popular they were given their own 'reality' show.
And how about Barry, what a strange dude they had him playing; even if some of it was based on who he really is, there's no way he would be doing much of the stuff we saw on TV, dressing like he did and driving all the bizarre vehicles we got to see him drive just to go bid on storage containers. It's made up for TV..
But it was all brilliant because viewers ate it up in a big way.
And the hook they have when one of them wins a locker and as they are rummaging through it, invariably they will say something like: "That's what I'm talking about!" as if they just found a ship's sunken treasure; then abruptly they cut to commercial. Perfect!
When they found odd and interesting items that needed professional valuation done, wasn't it amazing how they all had so many friends that were experts in clown art, vintage airplane parts, Pink Floyd posters, or whatever it was that came up?
This is a show that is largely staged, not terribly different than the aforementioned pro wrestling that has made the network, the show, and it's stars, a whole lot of money and they're still going.
It has also caused a swell in that industry because since this show has been on, people all over the country have decided that they, too, can be storage buying kings and queens.
Like the show or not, Storage Wars has put that industry on the map.
We should be hoping for even a fraction of that same success to be achieved with The Hustlers, imo.
best,
brian kc
<----- doesn't mind things being bent a little if the result is fewer pool rooms closing their doors.