The exact amount of slowing depends on cue weight; but for typical equipment, the slow down is about 40%. So I guess you are right ... 40% is closer to 33.33% than 50%. Regardless, the exact number isn't so important, IMO. What's important is the speed and lack of deceleration (or acceleration) of the cue at ball impact. For more info, see:Actually it is much closer to 1/3 that the cue speed decreases.As others have said, DEcelerating just prior to impact is bad. But ACcelerating is bad too. You want the stick going at a constant speed.
You Won't get different action if you are accelerating. That is, and I know this is counter intuitive, the fact you're actively pushing the stick just prior to impact makes no difference on the outcome.
Most of the time that folks FEEL like they're accelerating at impact, they're actually going at a constant speed.
Regardless of whether you're accelerating or not, the stick right after impact will show down to about half it's speed. A heavier stick will slow down less, but still almost by half.
Regards,
Dave