My sense here is that, unless Billy's contract with Cuetec had a specified code of conduct clause that was violated here, Cuetec has overreacted.
I admire Cuetec very much and know they have contributed greatly to our sport at both the amateur and pro levels over the years, Cuetec is a credit to our sport, but in what sense are they "stewards of the game"? I admire them for caring about the environment surrounding pool, and certainly, they have every right to put their sponsorship dollars where they feel they will do the most good. That said, they associated themselves with Earl for years and tolerated his frequent disrespect for the game, so they are hardly stewards of the pro game's dignity.
As I've noted before, I'm not sure this incident is really about Billy Thorpe, who made a mistake, has apologized for it and has hopefully learned from it. To me, this incident is more about the failure of America's top players, as a unit, to try to embody the very clearly stated vision and ideals of Matchroom in positioning the American pro pool product at a time when Matchroom is increasing its investment in American pool.
The danger, of course, is that Cuetec's appetite for using pro players as its representatives and Matchroom's appetite for further investment in American pool can both be diminished by this incident, but at least for now, there is no evidence that this has been the result.
Yes, Billy made a mistake, but this strikes me as too great a penalty for him to pay.