I always thought Joe Gold's Cognescenti cues had a similar feel to a Southwest.
As far as what constitutes a good hitting cue, all I can say is different strokes for different folks. That is why so many cuemakers thrive today, and they make a wide range of cue styles, shapes, materials and hits. You just have to pick the one that works (or feels right) to you. That's about it in a nutshell.
There have only been a few cues that I know of that everyone seemed to like. Tad for one and then maybe Tascarella, JW and Szamboti's. And I'm sure there are others now, and some people won't like any of them.