I donno... a comfy shoe is better than a redbull, any day! Well, to me anyway.Fedor got some exposure being on the Rogan podcast but what would Nike have to gain by sponsoring Fedor? Nothing really. The whole reason a company sponsors a player, is to get exposure/advertising in hopes of selling product. That's it. What specific sales would Nike get from sponsoring Fedor? Probably nothing. I would think energy drinks would have a better chance since that is something pool players would buy.