Of course, you are right, but ....... people need to know the back stories of the players, their struggle with adversity in becoming who they are.
The modern day players have non of that, they seem to be stone faced, robot drones and although they shoot straight as a string, they are about as exciting to watch as pulling the night shift at the county morgue!
My opinion is that Matchroom IS starting to give some insight into its players' lives. If you watched the World Pool Masters, you saw a feature in which the Ko brothers went bowling and another in which Alex Kazakis went paddleboarding. I loved both of these features and would like to see more of the same.
I also feel that, at long last, Matchroom IS starting to play up the rivalries a little more than in the past. There's no denying that this was a long time coming and their commentary team must carry much of the burden in playing up the rivalries. I feel that Matchroom's commentary team is, at long last, starting to do a better job in playing up the rivalries, and I think it's chiefly due to better preparation.
Yes, there's still plenty of room for improvement, but I reject the suggestion that Matchroom isn't making some strides in these areas.