Hello Jam,
I agree fully on this part of your statement.
Actually, pool in the US of A is a different thing from pool in germany or other european countries.
In the US, the pool player carries the image of a lonesome gambler, hanging out in places where competition is usually mutual and based on gambling for money.
Meanwhile, the european players try to create a "cleaner" image in an attempt to establish pool as a true sport, meaning that competition is not necessarily about money, but first of all on the individual effort to be the best in your favoured discipline. There is nearly no gambling in local tournaments, and practically no equivalent for a hustler, a backer or a calcutta. While there is a little price money in tournaments, playing in a pool hall with your peers is virtually never for money, and most pool happens in local associations which compete as teams, but do not compete for money. It's a true team sport in organized state-wide and national leagues.
Imho, the key element to corporate sponsorship (and more public coverage) is the creation of a cleaner public perception.
Since a sponsor seeks compensation in direct sales or reputation, it is no miracle that Ralph Souquet is sponsored by Joss: He is one of the true gentlemen of the sport with outstanding manners to accompany his skills as a player. The way he cultivates his public appearance might be an example for all players who seek active sponsorship.
Please, do not take these thoughts as anti-american: European sports offers its weak spots as well, i.e. there have been too many cases of drug abuse (is it called doping in english as well?) in cycle sports during the last years: A large national TV-program has just quit their coverage of the Tour de France this week due to another supposed case of doping by a german cyclist.
The damage to the publicity of the cycle-sport as a whole has been devastating, and the decline of sponsor money in this sport will probably be in the double-digited millions. Corporations do simply not want to invest in any kind of sport which transports no "clean" image.
I am absolutely sure that this rule applies in america as well. However, I do believe that the idea of gambling and hustling has deep and extensive roots in the american pool community, and the way to go would be a long one with a lot of lost participants along the road.
Well, what do I want to achive with this rambling? Probably nothing - I do actually expect to get a lot of heat for these thoughts, they might seem arrogant to some readers, although they're not meant to be
Regards,
Detlev