.........I am not sure if this still holds water but a single email used to be weighed with a factor of 200.... If the AZ community emails and networks out to non-community members.... 1000 emails should be an easy target... 200,000 voices would be phenomenal and well within our reach....
I remember reading something similar to the '200' factor in regards to emails. It had something to do with the customer service formula. I don't know if '200' is still the factor used, I only remember bits and pieces of the formula itself, so here goes......
(If someone can clarify more, please, speak up).
If a customer has a good experience with a company, then they will
verbally tell 3 people of thier positive experience.
If a customer has a bad experience, they will
verbally tell 10 people of thier negative experience.
An email in a positive light, sent to the company, was estimated to be worth the equivalent of '200' positive experiences.
The fact that the sender would take the time to compose a written account of thier experience, and also locate the appropriate entities to forward the email to, speaks volumes.
Based on the email that the consumer sends, it's more than likely that they will go above and beyond when speaking to anyone regarding thier product.
And anyone in business knows that 'word of mouth' is the best form of advertising.
So all these emails the members here are sending out will have a tremendous impact with corporate headquarters !!!!
That being said, keep those emails comin'.....................