Let's say Pia took the spot of the #113th ranked male. No one was going to watch him anyway. But many will watch Pia, because she's female, and the battle of the sexes always sells. Those are just the facts of life.
I also see the same sentiment on FB about some males added that don't "belong". Such as Barry Hearn, and a guy from another sport, I think Futbol (forgot his name). That's the same situation. They will be taking spots from male ranked player #127 and #128. So what? None of us would have watched those two 127 and 128 players anyway. Yet many of us die hards might tune in to see if Barry can really make a ball, and some futbol fans might tune in to watch their guy.
Emily is 100% doing the right things. The point of a sport is not to get the best players, and ONLY the best players. The point of a sport, especially a non-established sport such as ours, is to grow its fan base.
We should all be striving to grow the fan base. That's the only thing that will EVER make it better for us die hard players.