http://tinyurl.com/y89ovbz
Definition: When the cue tip strikes a cue ball with a sideways offset, the ball
does not depart from the collision along a direction that is exactly parallel to the cue stick
axis. This off-angle cue ball deviation is called squirt. The term “squirt” first appeared in
Robert Byrne’s Advanced Technique in Pool and Billiards (Harvest, San Diego, 1990).
Squirt is sometimes called also “cue ball deflection” or “cue ball push.” There have been
many suggestions about why this occurs, what stroke and grip techniques affect squirt,
and how various equipment characteristics affect squirt. Many of these explanations are
incomplete, or have minor errors, or, in some cases, they are outright wrong in their basic
premises.
http://www.meuccicues.com/deflection.htm
It has come to my attention that the term "deflection," which we introduced 20 years or so ago through our Meucci literature and through the professional ranks, has now taken on a different and very incorrect meaning. Deflection had always been clearly understood to mean cue ball deflection.
Whether through misinformation or as a result of not educating the new generation of pool players, deflection has now become falsely understood to mean the deflection of the cue shaft away from the cue ball as it strikes it or even the flexibility of the cue shaft itself. So, it is time to once again clear the air and re-educate the industry about cue ball deflection.
As a result of years of research and development, studying the hit of a pool cue, by using high-speed photography, the following information on cue ball deflection emerged as the industry standard.
Cue ball deflection occurs when the cue ball is struck off-center as when English or side spin is applied to the shot. This causes the ball to take a path off-angle, veering in the opposite direction from the side on which it was struck. In other words, strike the cue ball left of center and it will deflect off course to the right of the direction established by the alignment of the shaft.
Cue ball deflection will vary from very little (1/8 of an inch in the span of 8 feet) to a whopping 1 1/2 inches in the same span. These variations are a result of three factors;
1. How far off center the cue ball is struck (left or right); the more off center,
the more deflection.
2. The hardness of the surface striking the ball (tip & ferrule) creating varying levels of shock.
3. How much force is used when the ball is struck. The more force applied by speed of stroke, the greater the deflection.