I assume you are speaking about the Murnak picture that Ron posted?
So to you the case is asking to be held? And in contrast can you show a picture of one that is screaming to be noticed? This is an interesting way to describe the cases pictured.
So if I were to arrange my images more like the one Ron posted would that influence your opinion?
I mean it's well known in marketing 101 that presentation is half the battle and I am listening to what you are saying.
I have a couple cases with me and I am going to play around with the angles and the backgrounds to see if I can capture the case in a more elegant pose.
Looking at the Murnak, if you can see how the light catches the indentation of the stitches, it makes the leather look soft. You can see that in part of the handle quite nicely.
Also, at the seams where it meets the piping, the way the light catches the leather bending into the seam makes it look soft.
Where the strap is sewn to the shoulder pad, the light catches the indentation of the stitches and the way the leather sort of rolls away from the stitches makes it look soft.
Lastly, the reflections are soft, not very shiny. That gives a softer impression.
In contrast your snapshot looks flat and hard. Where the leather approaches the piping of the seam it looks flat, not like it rolls into the seam. That makes it look stiff.
Also, because of the harshness of the reflection, it looks shiny, which again gives a hard or stiff impression. It looks like it has a hard finish.
Lastly, the hard edges of the tooling only stregthen the hard or stiff impression.
In general tooled leathers look stiffer IMHO anyway. Partly because of the numerous hard edges of the tooling, and partly because of the finish over it. Most people that have casually handled tooled leathers come away with the general impression that they are hard and stiff. After all, they will often see it first in something like a belt or holster, which can be hard as wood as holsters are hardened with wax and belts are...well they are belts.... When they see tooling again, they assume the leather is hard and stiff.
Just my observations. It could be very different for somebody else.