To be fair, the dead money is still a huge portion of the revenue for the event.Exactly. So many players are still thinking the old way with dead money making up most of the prize fund and only 75 people watching the final.
Matchroom is trying to make pool a profitable part of their businesses and that requires more than 150 eyeballs. You don't get that with a tic-tac-toe game. Interesting games/situations get you eyeballs, eyeballs get you money, and money gets you players.