I might be totally naive! But is it possible this is legit? They don't seem to be asking for any money to "become a member" of the "new IPT site" and to gain access to watch this match.
Copied from the site...
IPT User Registration
Welcome to the new International Pool Tour web site. We invite you to register as a Basic Member, which is absolutely free. As a basic member, you will be able to see great live broadcasts of challenge matches between the best players in the world (see the schedule page). You will also be able to watch instructional video clips to help you improve your game, along with a selection of other videos from IPT events. Basic members will also receive generous discounts through the IPT store. Just complete this form to become a basic member and start enjoying the benefits of membership on this web site. And again, this membership level is absolutely free.
(Just throwing it out there... food for thought... feel free to tell me I'm being naive

... but why would respected professional pool players like Archer and Strickland get involved with something that we all know by now is just a scam??