The non-profit organization will have the ability to do many things for pool, outside of the box of everyone's normal way of looking at things. I'll give you an example, take the Texas Open for shits and giggles. Let's say the owners submitted a request for sponsorship to this long running event. The organization elected to kick in some added money, here's how it would work.
First requirement would be the exclusive streaming rights to the event.
Second, in order for any player to win any of the added sponsorship money, they must first be registered with the world pool players association, based on their current Fargo rating a the time of the event. 600 and below $25, 601- 699 $50 700-775 $100 775+ $200
Then the added sponsorship would be paid out in addition to the prize money payout for the event, BUT the sponsorship money is paid out only to the final 16 players, 16-9 $8,000 each, 8-5 $2000 4-3 $4,000 each, 2nd $8,000 and first $16,000
Total sponsorship $48,000
Now here's where the registration fee comes into play based on the Fargo ratings.
If you're an unknown player, have no Fargo rating coming into this event, you can't buy a higher registration than an amateur can, so even if you go all the way and win the event, you can only win the amount of prize money your registration fee relates to, here's the break down.
$16,000 $200 registration wins $16,000. A $100 registration wins 75%. A $50 registration wins 50% and a $25 registration wins 25%.
What is NOT paid out to the top 16 players based on their qualified registration fees, is then passed down to the rest of the event winners at the discretion of the event promoter!
This method punishes the Fargo rate sand baggers, and gives incentives to the top elie players to compete at the same time.
Meanwhile the Advertisers get credit for their promotion of this event, and anything live streamed, recorded, put on cloud storage, can be viewed at anytime after the event has finished, then no one has to miss a match they really wanted to see, but couldn't because of what ever reasons.
There are many of these events around the world that can fit into the sponsorship requirements, and the advertisers agenda as well, all year long.