You're asking a tough question, since many people don't even refer to "figure" as necessarily the same thing.
Cocobolo is rarely ugly. Generally there are changes in color, black streaks, etc. To me, that's color variation rather than "figure." In my book, figure refers to birds-eye, burl, curl, waterfall, quilt, pomelle, bees-wing, etc.
Plain bubinga is just that- plain. There are no color variations and the grain itself is plain. With figure it can be really beautiful. To me, the piece in the Lambros above is exceptional. In the picture it looks more like pomelle or a tight quilt figure.
Plain coco is more expensive than plain bubinga. Figured bubinga can be 75%-100% of the value of some beautiful coco, but coco with beeswing, quilt, birdseye, etc is very rare and will command a premium.
That said, unless the wood is exceptionally rare, the price of the wood itself is generally a pretty small difference in the cost of the cue.
As for amboyna burl, there is a premium for that. Burl's on the whole are more expensive. Bubinga burl or cocobolo burl would command a premium in line with amboyna due to their rarity.