Cuetec!!! Just kidding. Haha
actually they did some cutting edge stuff a few years back and had solid marketing, I know your joking around a bit and it is funny, I laughed but then thinking about it-when they launched(dont know if you were in the pool world bak then) it was a big thing. Before the internet so with little info in the analog ages(pre internet) the magazines were the spot to see things. They hired Earl which was a good idea IMO and he played with the white cue-I called it the florescent tube as it looked like a light bulb more so than a cue, Shane has one as well-the White Florescent Tube(in my house as a back up if he ever needs it & once he did when the airline lost his bags or held them up when he came and spent the night a few years back).
I have hit balls with some of their newer stuff and its actually pretty good, to real good.
On a serious note(not all that serious) Cuetech did take production cues another direction, McD, Mali, Muecci, Joss East(semi production), Viking, and a couple others were all building very similar looking cues. Cuetech thought outside of the box and started building "Sporting Goods Cues" thats what I call them, Predator does now, they design new materials for wraps, othe things for "more power", the gimmick stuff the golf industry has done for years. Dont get me wrong I like some of their stuff I love my BK2, I break horrible but better with it than anything else I tried. I think it was Lucasi who stated in a ad 2 years ago that the cue had some shock resistance "so your shooting arm wouldnt get tired ofter long sessions", that was way over the top, who in the world gets a tired arm or tennis elbow from pool? and how can a cue prevent that. That angle they played was PURE MARKETING sizzle not what Cueteck did years ago. So yeah Cuetech is relevant in the history of cues. Its also clear i cant remember how to spell cue tech LOL
best
eric