Would sponsors be better off backing amateur pool?

bigshooter

bigshooter

<--vs Chuck Norris on TAR
Silver Member
Would sponsors be better off backing and promoting amateur organizations like the APA and BCA instead of professional pool?

Amateurs buy the vast majority of equipment and in my area most amateurs have very little idea who the pro players are and really do not care.

Do companies benefit much by sponsoring a pro?
 
bigshooter said:
Would sponsors be better off backing and promoting amateur organizations like the APA and BCA instead of professional pool?

Amateurs buy the vast majority of equipment and in my area most amateurs have very little idea who the pro players are and really do not care.

Do companies benefit much by sponsoring a pro?
Click to expand...

Yes.


No.

Maniac (just one man's opinion)
 
I think there is great benefit in them sponsoring the Vegas tournaments for amateurs. However if they so that then it would also benefit them to sponsor a handful of pro events. But it would take them gambling on it and right now they( major companies) are not interested in taking that chance.
 
I would think that a combination of the two would be the most effective. Reaching out to amateurs would provide a large audience of potential buyers but advertising on the pro circuit adds credibility to both the brand and the sport.
 
bigshooter said:
Would sponsors be better off backing and promoting amateur organizations like the APA and BCA instead of professional pool?

Amateurs buy the vast majority of equipment and in my area most amateurs have very little idea who the pro players are and really do not care.

Do companies benefit much by sponsoring a pro?
Click to expand...



I've probably not bought something because a celebrity endorsed it . I like SVB alright but i wouldn't buy a Cuetec , or a Scorpion because of JA.I wonder how many custom cue makers are making a living without a side line work. Or maybe cue making was a sideline the started because they enjoyed it , and had already been successful at something else.
 
bigshooter said:
Would sponsors be better off backing and promoting amateur organizations like the APA and BCA instead of professional pool?

Amateurs buy the vast majority of equipment and in my area most amateurs have very little idea who the pro players are and really do not care.

Do companies benefit much by sponsoring a pro?
Click to expand...

I think there is some value for a large company to sponsor a pro when pros pump and use products so yes to that one. I do think that the common pool player would like more access to pros and it would be a good thing if for instance on league night a pro shows up and spends some time with the people who are on the ground level of pool.....I think sponsors should demand a little more attention from their players than simply playing tournaments.....a little grassroots work sure wouldnt hurt them.....

Just another lovely day in paradise......

336Robin :thumbup:

aimisthegameinpool.com
aimisthegameinpool@yahoo.com
 
I think pool related busineses should sponser junior & amatuer billiards. It in their best interest. Other businesses should & will sponser where they get the most bang for their bucks.
 
they already do and are smart for it. at least the amateurs by the products the sponsor is selling. most pros want it for free.
 
I think you're on to something. I wonder if maybe they already focus mainly on their traditional marketing and the money they spend on pros is just an afterthought, and only a small fraction of what they spend overall to market their products.
 
Since the huge majority of pro "sponsorship" in pool means being 'given' a cue to play with, I don't think there is a big difference. One of the reasons cuemakers are wary of giving out cues to pro players is that too many of them will sell the cue, when they get in a tight spot financially, and not give the $$$ to the cuemaker (I have heard this many times from different cuemakers). I think it's a advantage for sponsors to put up banners, and associate themselves in some way with the large amateur leagues...whether they do it locally or nationally.

Scott Lee
http://poolknowledge.com
 
Sponsor

Return on Investment.

Market Research and Public Relations are how you develop sponsors outside of the sport.

Looking at the way pool is operating today, the RoI is in the Risk category versus being in the Reward category.

All of the demographics that the BCA Trade Association is responsible for, to promote the health of the industry, haven't been successful in being utilized. With millions of customers, in every income demographic, the purchasing power is evident.

However, for many small to medium businesses, the cost of a sales pitch to saturate a multi-million populace via internet,TV, and other media has a better RoI.

If you are a member of a State Association, you may have better success as a combined entity seeking a group of statewide businesses. Become part of the Buy_______________ programs. Every State has one. Contact your State Representatives.
 
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