The thing you referred to as the new rage is a misnomer., IMO.
Hands down, without a doubt, TAOM is a superior chalk and
Yes, all chalks do the very same thing which is create friction.
Nonetheless, by any measure, TAOM chalk applies easily, is
immaculately cleaner than other chalks and lasts a long time.
So if it is a rage, fashion, trend…..whatever you prefer to call
it, TAOM chalk is earning this patronage because it’s superior.
Players aren’t using TAOM because it is vogue or in fashion.
This pool chalk has earned its recognition by performing much
better than other chalks that trying to compare it seems unfair.