Is it my imagination or do the younger (say under 40) pool players in general not care about custom or high end cues? My experience in Atlanta is that most anyone under 40 has no idea of Szamboti, Balabushka, Joss West etc. etc. or handmade custom cues in general. Most seem delighted to have any cue that comes in two parts. Decal points? No problem. Valhalla or Lucky etc. etc. cues no problem. The high end of their aspirations may be a painted Predator with a rubber grip.
If custom and high end cues were stocks on the NYSE, I'd short them.
Speaking as someone under 40, I’m actually interested enough to know of many of those cues, especially Southwest, and plenty of other one-man-shop, handmade custom cues. That said, there’s no way I’m spending $5,000 - $8,000 on a custom cue, Southwest or not, hell not even $3,000.
Southwest was popular largely because a lot of pros used them back in the day, so fans saw them on TV and associated them with top-level play, they look nothing special. That exposure mattered. Today, most people simply don’t know these makers. Among my under-40 peers, there’s very little interest, no stories attached, no shared history, and nothing that really sparks conversation.
Ironically, I would absolutely buy a limited or special-edition Predator for $3,000

. At least I know the brand, the tech, and that it’ll likely hold value. Also, half of the pool room are under 40 so I'm holding a head turning cue then
However, there is an exception: Asian market (China and Southeast Asian) - they would spend $10,000+ and wait 2+ years for a high-end custom cues. The re-sell market is huge other there too.