Oh boy, this discussion again. I remember asking around about Jeanette Lee, since she's pretty much the only pool player most people (non-players) know. What I learned is that she took a bunch of marketing and promotion classes, and figured out how to promote herself. If someone were to do that for, oh I don't know, ALL of the pros, and put forth some kind of organized product, that could work. I'm not too thrilled about Bonus Ball, but it is ripe with opportunity. I happened to be watching their "10 best moments from season 1" video on Youtube, and it did incur the curiosity of a few people nearby. TAR is another one that could conceivably do well, if more than just pool players were interested. One idea that just popped into my head is something like player interviews with highlights of them playing as they're talking. What about NFL, and how they hype weekly matches? Either way, a pool player isn't going to get this outside the realm of just players, a smart businessman with vision will, coupled with very good marketing and promotion.