Time wil tell if any of this trickles down to the player level.
BCA and Coca Cola
- Thread starter Johnnyt
- Start date
You should of said "until the BC eH learns how to support the sport that creates sales of pool products, pool will continue to be a small money sport''
Exactly. I can't believe anyone who cares about pool would even question this announcement. Saying it's not enough, or it doesn't help that much, or how will it help "me" is just nuts. This is good for the pool room owners, good for the BCA, and good for Coke.
Bottom line is that Coke doesn't need pool. The fact that they are looking at our sport at all should have everyone thrilled.
kwitcherbichin and appreciate the fact that our sport is getting some long overdue attention!
Steve
To just scratch the surface for the cost of the annual membership they get:
- national account pricing on coke, and coke products (much cheaper that any single room owner is current receiving)
- quarterly rebate checks from Sysco Food
- the best possible price from the largest merchant service provider - First Data
- next to nothing cost for Web site templates and hosting services
- free access into the BCA Expo
AND the BCA is providing a $$$ back Guarantee - sounds like a win-win for everyone involved.
I still want to hear from some actual room operators that have called to see what they would actually save???
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This is a money back gurantee from the Billiard Congress of America. If the pool room doesn't save AT LEAST the amount of their dues, then the Billiard Congress of America will give them their dues back....
Not a bad deal.
Pool associated with Coca-Cola in any way shape or form, is a GOOD DEAL and like others have said, it could hold promises for the future but right now, it's GREAT for pool rooms.
I'll be so glad to get back to asking for a coke!
I don't think it has anything to do with any sponsorship, it is just a business deal. They have deals with schools to sell their products. In our local hospital I noticed you can't buy anything but Pepsi product be it vending machines or the cafeteria. They make deals with any business that is willing if there is buck to be made, but I doubt they would allow the use of their name in any promotions or get involved with sponsorship. We can hope though.
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"The partnership with Coca-Cola, First Data and Sysco Foodservices is the direct result of BankShot Entertainment. BankShot Entertainment is the new marketing and activation division of the Billiard Congress of America."
This is actually the most important part of the article. This means there is a new group dedicated to forming corporate partnerships. Only good things can come
This is actually the most important part of the article. This means there is a new group dedicated to forming corporate partnerships. Only good things can come
Well there is really a great possibity of this leading towards something bigger later. It just has to be taken advantage of by the pool halls now. We need better prices in our pool halls to get future business, and this is a great step towards that.
Man if I walk into a pool hall and they say they are serving pepsi then I am leaving.
Man if I walk into a pool hall and they say they are serving pepsi then I am leaving.
If you go to a pool room and order a Pepsi, and they tell you they only sell Coke products, do you not drink anything that night?
Which pool room is paying their help $25 per hour? I want a job with them!
Do you really think any bar is going to throw out the last of their pepsi product, or do you think they will sell out before the conversion?
Go to Atlanta, go into any bar or restaurant or pool room and order a pepsi...I can tell you what their answer will be. Coke owns Atlanta, and nobody seems to be going out of business because of it.
Nobody is going to lose that kind of money switching soft drink suppliers. If they are, they have much bigger problems than "Coke or Pepsi".
Steve
Which pool room is paying their help $25 per hour? I want a job with them!
Do you really think any bar is going to throw out the last of their pepsi product, or do you think they will sell out before the conversion?
Go to Atlanta, go into any bar or restaurant or pool room and order a pepsi...I can tell you what their answer will be. Coke owns Atlanta, and nobody seems to be going out of business because of it.
Nobody is going to lose that kind of money switching soft drink suppliers. If they are, they have much bigger problems than "Coke or Pepsi".
Steve
What's ironic, it could very easily be a savvy salesman that was looking for new territory and put the deal together, so now, and in Coke's office letter it reads just the opposite "Coke inks deal with BCA" ....and life goes on.
I hope you all realize I'm joking....:thumbup:
....and life goes on.I hope you all realize I'm joking....:thumbup:
"The partnership with Coca-Cola, First Data and Sysco Foodservices is the direct result of BankShot Entertainment. BankShot Entertainment is the new marketing and activation division of the Billiard Congress of America."
This is actually the most important part of the article. This means there is a new group dedicated to forming corporate partnerships. Only good things can come
Why did they name it Bankshot? Only a small percentage of players play banks.
If you are going in a pool room and spending a lot of money, and it easy to do. It is not too much to ask for them to have more then one brand. This is not Europe where you walk in a store and see no more then two brands of anything, take it or leave it. This is the US we want what we want. I don't want someone telling me what I have to buy or as an owner what I have to sell.
Nobody is telling any owner what to do. They are offering them a business opportunity. Each owner will determine what is best for his situation.
This is nothing new. Go into a Pizza Hut and order a Coke. It ain't going to happen! Coke and Pepsi both work exclusive deals all the time with bars, restaurants, festivals, movie theaters, and many other businesses that sell soft drinks.
Go to a local NFL game, and I bet the stadium concessions offer one or the other, but not both.
It's the way business is done. If you want a choice, go to the 7-11 and pay 2 bucks for a 20 oz bottle of whatever you prefer.
Steve
Don't touch the stuff myself but..This is a big improvement over cigs and alcohol.
Exactly, it's a way for Coke to try to get an exclusive in a bunch of poolrooms. Nothing more! If you think this is the first step in Coke sponsoring anything pool related, you're very naive! I wish it was, but frankly it's just part of the rivalry between Coke & Pepsi. I'd much rather see them post just a one time $10,000 added money for a pool tournament than something like this. This is just to sell more Coke and replace Pepsi in some of the poolrooms who currently carry Pepsi products. It's almost a slap in the face for pool, because I'd bet my last dollar they have no interest in "POOL" whatsoever. I hate to sound negative, but I've spent many years as a retailer of Coke & Pepsi products and it's just the way they operate.
And this is an opportunity to offer a money saving option to pool room owners. Of course, Coke wants to sell more product. That's why they are in business, and this is a marketing idea.
I'm so sorry that they didn't decide to throw ten grand out there for a pool tournament that might actually generate a couple of hundred bucks in extra sales, just so some pool player can put some more money in his pocket.
Why do you suppose there is no interest in sponsoring pool tournaments? Do you think it might have something to do with a limited return on investment?
If you want big business to sponsor pool tournaments, here's the simple answer. Offer something of value in return. They aren't going to do it out of the goodness of their hearts. You have to offer something of value in return for their sponsorship. And what value can any pool tournament offer to any major corporation?
The BCA offered them something in return (customers), and Coke said ok. The BCA now has something to offer their members to encourage more rooms to join. The room owners have a new way to save some money. And if saving money helps a struggling pool room to stay open, then there is the benefit for you....you have a place to play pool..
Steve
Maybe if Coke was to market it right, something like the Miller Lite commercials done with Mizerak, they'd see some return, but they want it handed to them on a silver platter. All they want is the business they can take away
from their rival, Pepsi! The rest is a pipe dream! The room owners won't see any significant saving and the "trickle down" theory is a joke! I really don't want to argue this with you or anyone else, I do not want to sound negative
either, but I've spent 25 years in the business and know how they play the game! I just find it hard to read the "smoke dreams" people are imagining, when I've seen it all before!
If they were to sponsor a tournament and do a TV commercial featuring some of the top players shooting remarkable shots and advertising the event as well, then maybe it would be a win-win situation. This way all they're
attempting to do is increase their market share with no real benefit to the sport whatsoever and some people seem to think they're going to be pools savior!
Why do people seem to think it's necessary that a company give something and expect nothing in return? Of course Coke wants to increase sales. That's the whole purpose of running a business. Like it or not, capitalism rules the western hemisphere. Expecting something for nothing from a conglomerate is completely unrealistic.
In the same respect, expecting a company to come along and outright change the state of the game is equally blind sighted. It will take a large amount of baby steps to drag this game out of the gutter. These baby steps will be made by numerous individuals and companies, in very small increments.
This deal with Coke is not our games savior, but it is a step in the right direction. A large company thinks they can profit from us, and I seriously hope their suspicion proves true. If they can make sufficient margins, then they may be willing to invest money at a later date.
I honestly believe that pool has one huge flaw. It's not the gambling that people always rant about. It's the obscenely large number of people who have nothing positive to say except drag others down. The day people start supporting each other and being positive is the day more companies like Coke decide to side with us.