I've been saying this for a long time...with the whole reality TV craze, something pool based will draw more folks in who will want to see other pool related programming. Do a reality show just following Earl around to various venues, tournaments, money matches, etc. Lots of tape of "the World according to Earl". Viewers won't know what hit them. Lots of interviews with current and former players, broadening the coverage and introducing them to the wider public.
Or (maybe as a next step) do a show like UFC, with two teams of B players (all with backstories) are each led by HoF players (team Segal vs. team Varner, etc.). Lots of woofing, etc. Winner of Ultimate Pool gets sponsored (and televised) to the U.S. Open, thereby getting more TV coverage/interest for that event.