The point is, if someone wants to be a meathead with their cue, then let them. The warranty guarantees against warpage, not ham-handed orangutans beating on the table like a drum.
As to nit-picking about marketing, who-did-what-first, how does it look.... who freakin' cares - if you're not going to buy it anyway? I won't buy one because it's out of my price range, and frankly I like the look of the shaft but those butts are, well, not my favorite design.
Predator, like any other company on the planet that desires to be successful, markets their technology so they can make a profit and pay their staff. People that see the value in the product will buy it, and vise versa. Nobody seems to complain about other companies taking $35 of wood and charging $500-$2000 for it? Of course not, there's R&D and labor and marketing involved - same as in a Revo.