I spoke with our rep at ESPN about this a while back. The reason for the lack of pool on classic was "poor ratings and declining fan interest". The Nielsen numbers for pool on ESPN/ESPN2 are quite low and the numbers on Classic are shockingly awful.
Folks, we all want pool to become something of a premier sport. We want to watch it LIVE and watch it often. The sad reality is the bulk of America & the world does not care about it...in the least. Especially right now...down economies cause declining participation (how many pool halls have closed in your area?). Let's just face facts and stop beating our heads against the pool-on-TV wall.
Camel gave it a shot. Busch gave it a shot. IPT gave it a shot. It ain't gonna happen.
I don't know if any of you noticed on TV, but almost everyday I see a commercial (or movie) with a pool table in it, either as a back drop or actually being used for play. Someone in advertising MUST know something about the appeal of pool! I wonder why ESPN (or other networks, VERSA, etc.) don't talk with those advertisers about advertising on ESPN showing pool programming?