I like it too. Why two periods after the KY? I suppose one is a period and the other is a seperator, but it looks a bit odd. One would probably due the job.
I have a dragon tatoo on my forearm, my buddy was making fun of me on poker night and called it a seahorse. The name stuck and now I have a large seahorse tatood on my other ARM.
I like it, but to be recognized from more than a foot away, you should simplify it. Not that I'm a fan of theirs, but McDermott's logo is recognizable from 10 feet or more. Same goes with most of the major makers. Just some food for thought.
We do embroidery and we are with Rick flip Louisville so it reads rightside 2 and ditch the dots replace with a lateral diamonds instead this gives a stylistic separation and doesn't clutter the logo. The other thing is totally subjective is to take the font down just a little to give your company name some separation. But your looking great....looking forward to seeing the final draft.