TheNewSharkster said:
I often think about this subject so I thought I would make a topic to discuss.
I will start out with a disclaimer. If some of my remarks are ignorant I appologize in advance

I really don't know much about the cue making process but I will assume many of the steps for both production cues and customer are the same.
So the benefits I can think of off the top of my head are as follows-
Production
1. Cost
2. Availability
3. Consistency
Custom
1. Customization of weight, balance point and length
2. Customization of inlays, wood and overall look
Custom and production cues share some qualities. You can get both in different weights. You can get different shafts for both. In some cases you can choose the wrap on both.
What I am not sure about is the "hit" of a custom cue vs a production cue. I have hit with a several custom cues and many different production cues. I agree that some have a unique feel but I don't really see a big advantage in this regard to a custom cue.
Any insight on this would be appreciated.
You mean production cues and custom cues not 'customer cues' right?
I was where you are at one point and it wasn't that long ago. I have learned an immense amount in a relatively short period of time and much of it has to do from this forum. As long as you have a good ability to sort out the bs from the good stuff, you will be able to pick up on good into as well.
There are many people who just want to play. They may be a strong player as well. I know many of the strong, strong players in my pool hall who will swear by their Schon. That cue to them is replicated because it is dependable and consistent, and has been throughout the years. Some of the others will go with another brand like Mezz, or Joss, even Viking or Players. I have noticed that it really depends on the type of individual who will 'look into' things on a deeper level depending on how much passion they have in that area. It doesn't necessarily mean that if you use a Cuetec, you are classified as a mediocre player. Some of the good players play off the wall and they do so just fine.
For the most part though, the ones who know better, know better equipment, and they will 9 times out of 10 go with a custom cue. It's not necessarily because they get it customized for themselves either. Often times, they get the cue second hand. In my area, Farris, Petree, and Shurtz cues are the top three most popular custom cues. Any of the guys who know the difference between a 'generic hit' and a 'custom hit' will tell you that there is no comparison between the two. You also have the occasional player who has 'THAT STICK'. It's their holy grail, rather. I see this most often with Farris and Petree cues. Many of the players have been playing with their Farris for 15+ years. It may not be the absolute best cue in the world, but it is plenty good enough, and in their eyes, is way better than any production cue. It is good for you psyche to have a cue 'built for you' because it adds to your 'profile as a player'.
I, for instance, absolutely love my cue. It's the one in my avatar and listed down below in my sig. I wouldn't trade it or sell it for any amount of money. IT WILL NEVER BE FOR SALE. It is a part of me that began much like a human being does; as an idea. My cue is made from a man who poured his entire spirit, heart and soul into it. He made it from top to bottom, start to finish with his own two hands and when finished, put into my two hands. That, to me, has a depth of meaning that is indescribable and cannot be put into words. I can FEEL the maker's spirit in the cue when I play with it. I don't feel that when I play with my Schon. I feel a machined instrument in my hands. That's just how I feel about it, I can't tell you how others feel. I can tell you that in the world of cues, that a custom cue is considered to be far superior in quality not because of the price, but because of the care and the energy put into it.
The only other thing off the top of my head is to compare NFL to College football. The worst NFL team could probably beat the best College team. Maybe?? You get the picture.
Again, here we are talking about the best this, and the best that. Maybe we can create a new forum category archived as the 'best of the best'.