While this is true, greater participation in pool is likely on the critical path to having high viewership numbers and the continued glorification of the seedy hustling story is at odds with getting young people involved in playing pool.
When pool had its ESPN contracts, ESPN observed that the demographic that watched pool had aged over the years and was a low-income demographic, making it unattractive to sponsors.
Until pool is successful in courting younger viewers than it has been, even an increase in viewership might not make it attractive enough to the out of industry sponsors it covets.
That's why it's good to see Matchroom trying so hard to raise the profile of the game. They are also giving young players new opportunities to both exhibit and hone their skills. They are trying to grow the sport to the point that its most visible professionals will make a good living without gambling. If they realize their dreams, they can realize their dreams.