Clearly cleary being in biz with risky biz would be risky.
Jason, I work in the television industry as a freelance artist. For the past 5 months I've been working for a competitor of ESPN that mostly does NBA/NHL, but also does some smaller sports as well. I understand how these places work and there is a method to their madness. I know what production costs are and know why ESPN cannot just make it rain all over pool players. They would not get a return on their investment and would end up losing a lot of money in the end. For any business transaction to work, both sides must benefit. Television is the same. If ESPN doesn't benefit from pool, pool cannot benefit from ESPN. Its just that simple.