Shady and unethical mean different things. A policy can be shady but ethical, just as a policy can be unethical but not shady. Cleary appears to be attempting to claim that the policy is unethical, but is confusedly using the term shady to do so. Zuglan's policies are clear and transparent. By definition, it is not shady. It is a completely separate issue as to whether or not the policy is ethical. Arguments can be made logically on both sides of that issue. I believe it helps the conversation to maintain one's ability to discern between "shady" and "unethical".
KMRUNOUT
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http://www.thesaurus.com/browse/unethical