This obsession with catering to the fans but forgetting that the players matter is ridiculous. Most players would not prefer such a format as it clearly has severe flaws. Who wants to play in an event where you can win overall games but still come out as a loser? What a stupid concept.
The fans are the ONLY reason any game/sport is on tv. They are the ones that will be catered to.
All games/sports have their ups and downs and aren't perfect. Weren't the seahawks in the playoffs a couple years ago with a losing record? It happens.
In a double elimination tournament, a player who comes in second can win more games against the winning player in two sets and still lose. Hell, they can win more games against the ENTIRE field and still lose.
Example: Player X plays 5 matches before winner's bracket finals. He wins 9-3 on all matches. So he his 45-15. Player Y plays 5 matches and wins 9-8 each match. He is 45-40.
Player X and Y play in winner's bracket finals. Player Y wins 9-8. Now Player X is 53-24 and Player Y is 54-48.
Player X has to play loser's bracket finals and wins 9-0. Now he is 62-24.
The tourney is double elimination and player X wins first set 9-2. He is now 71-24 and player Y is 56-57.
Last set and player Y wins 9-8.
Player X finishes in 2nd place with a record of 79-33 and player Y WINS the entire tournament with a record of 65-65.
In their 3 sets they went 9-8 player Y, 9-2 player X, and 9-8 player Y. for a total score of Player X 25 games to player Y 20 games.
(I did this haphazardly, so my math may be slightly off, but you get the idea)
So, it can happen pretty easily in a regular tournament as well.