The new U S. pro pool tour
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According to some reports, bowling isn't doing all that well. It's a bad idea to depend on a single person or company. If the whim leaves them, the effort ends.
Lots of the blame can be placed on the feet of the Bowlero company. It has taken many bowling alleys and converted them to family centers were bowling is not the focus. That move alone has helped kill off the next generation of pro bowlers.
As for the original post, this isn't anything new. Zuglan's northeast tour has been going strong for what seems like decades now and the top players make some good money playing there. I believe first place is usually around $1200.
The only thing that would turn off so many people about these tours is the fact that many are handicapped. I truly believe there is a place for tours without the need of handicapping. But it would take someone with some deep pockets and running in the red for a while before something like that takes off.