Can't stand it for two reasons.
1. It shortchanges the provider of the added money
Somebody has put up money to stage an event and has a right to expect that event to produce a measurable amount of entertainment for anybody who chooses to watch. Splitting in the final shortchanges both the sponsor and the fans. Of course, the examples of top players ignoring the interests of sponsors and fans are countless and have and will always continue to devalue the pool product.
2. Players who forego playing for titles don't develop as well as they might
Reaching one's potential as a player requires getting comfortable with maximum pressure situations, and opting not to play a final gets in the way of such development.
One time, in about 2002, I reached the final of an event in New Jersey and my opponent was, somewhat improbably, the person who was going to drive me home. I was asked to split and refused, offering that "even if it means losing my ride home" I want to play this out. I won, still got my ride home, and there were no hard feelings. I knew that it was by playing in finals that my game would best develop.
Especially at a time when the competitive pedigree of American pool players is in decline relative to their foreign counterparts, I hate seeing finals foregone. Yes, I get it if it's very late and tomorrow's a workday, but event producers must ensure that it doesn't come to that and, if they do not, it's on them.