I sincerely hope Jerry, et al, are watching in the background and absorbing/analyzing the current string of responses.
I couldn't be less in favor of the effect of the sweeping change laid out in the OP. I understand, and agree wholeheartedly with, the idea of selling banners to the big dogs - though I seldom pay them any heed. I don't think a lot of the AZ populous who sell new goods here and, in many cases, represent a respected & significantly popular, productive segment of our community sell at a volume/profit margin requisite to compete for advertising resources with the BCA, USAPL, APA, Iwan Simonis, etc.
A less costly annual fee structure to utilize a section dedicated to the "soft brick & mortar" segment seems like a really good idea.
I very much enjoy seeing the breadth of pool items available - new & used.