Those major sports have been built up over many, many years and it's complicated how their business deals evolve. If the TV owns the rights then they get the commercial inventory and if you (the promoter) pay for the air time (and production costs) you would get the commercial inventory - these are the basics, and it gets vastly complicated how these type contracts are structured.
At this moment in time to put on a pool show you would pay for the air time and production costs or do a barter deal like I have done in the past. For a one hour show the promoter would get 16 commercials and also the right to do "event presence" deals and packages for Title Sponsors, Presenting Sponsors, Equipment Sponsors, etc.
The way the major sports are televised are different now because they have a real, calculated value based on their TV Ratings. This means that the TV will get involved in other ways, but at the end of the day they're still just getting paid for the service they provide....all the rest is just the complexities of deals that allow them to do more to get higher profits.
This evolved over time and doesn't make much different in relating to pool because we have to start out paying for air time or doing barter deals before we would have any chance to structure something more appealing. This is just how it is, so what I did was simply put it on TV, organize the barter deal and get my commercials to create Sponsorship Packages. This is what we all did in one way, shape or form back in the 90s and kept the game on TV.
The only draw back was we couldn't make money directly from the TV, so we have to be creative to make money off the merchandising, and sponsorship packages.....this was usually a break even type deal. There reason people like myself will do this is we don't care if the TV makes money or not, we're happy breaking even because we use the exposure to drive other type profit centers.
The billiard industry should be doing this because they have huge profit centers they could drive, but instead just wait....and wait.....and wait.....and do streaming video which is a terrible substitute for TV because the ONLY people that watch it are "hard core" pool fans....that really don't buy much so sponsors aren't enticed to spend money on sponsorship......and I can see why.
As a result the game's industry has become stagnant because so few new participants are entering and the places that supply the entertainment aspect of billiards are closing because the game's not being promoted....it's a vicious, negative circle with no hope for improvement UNLESS someone's willing to do the work necessary to get the game back on TV WITHOUT making direct money.
We are willing to do this, however, it takes some time to put together the ways to make the "indirect" revenue off the TV. My priority in the next few months is to open an upscale Billiard Club so that we have a place for the TV matches and can drive the business there and grow the business accordingly.
It would speed things up to have some cooperation from the industry, however, from my past experience this is like "pulling teeth" and I'm not sure if anyone even wants to get involved, it seems easier to make excuses why it can't be done....which is nothing but propaganda, it's relatively easy to make a TV Deal as long as the show can accumulate a viewing audience and create an entertainment value.....and of course it can, but only time will tell how the specific details (what, where, how, when) will unfold.
I'm looking forward to seeing it happen, for many reasons. The result may be compensation, however the incentive isn't (financially motivating).... it MUST be this way to succeed at this juncture. "For the Game {of Pool} to succeed the monetary reward must be a result, not an incentive" CJ Wiley - 'The Game is the Teacher'