As I watched the slow motion of the scratch, what it seems is, he used a touch of inside bottom. As the cue ball came back up table from the collision with the object ball and opening up the rack, the cue ball was, for the want of a better word , skidding. As the skid of the cube ball was diminished, the inside English came to take over as the cue ball started to reach the bottom rail of the table, then the ball took the turn for the pocket and made it's dive.
As for the video,,Greatest piece of work ever displayed going towards the record,,if I wore a hat, my hat would be off for him Superb is an understatement.