Hardest part of promoting pool is making it accessible. To watch pool live (which is the best way) is near impossible because of time differences and how hard it is to know what's on/ where to find it.The only entity in my pool career that has “claimed” to be life changing money was the IPT. They paid 300-500k for first place depending on the event. They “guaranteed” 100k to the last place member for the year. Of course we all know how that ended up.
The point is until MR gets into those kinds of numbers (which were from 2005/6), no one is really making a living from exclusively MR events.
I see these streams with 4k viewers and people say it's impressive. I had 3500 on a Wednesday night when I livestreamed Earl vs Shane from my pool hall using TV Mike. I keep expecting big numbers on some of these streams ....they just aren't there.
Matchroom will make their money on the venue by filling casino rooms, getting 95% pool related only advertising money and monry from DAZN by supplementing programming. I don't see where that is going to lead to the huge payouts. They need the audience before they'll ever attract national and international non pool advertising money.