What type of business would it take to sponsor this sport, and if i owned that business, how would you answer my first 3 questions?
1) How do i get a return on my sponsorship investment beyond what i invest that would make it worth my while meaning, what's in it for my business that i can in return, make millions of dollars of profit, afterall, that's why I'm in business isn't it?
2) How would you turn this unorganized game of pool into a professional sport that my hard built business reputation could be proud of and glad to be involve
3) Who would be in charge of running this new venture for my investment dollars, and how would that work?
First, you'd need a company that would benefit from the advertising and be available anywhere people play pool. I think your best bet would be an energy drink, a newer entrant to the market with some money behind it. Red Bull has the market for several smaller market sports, but pool is wide open. Since most people play pool when they drink, it would need to be a good mixer with Vodka, Whiskey, etc.....but also be a smooth drink without jitters, etc....something a non-drinker could enjoy in a long match. Or possibly some type of new coffee that goes well as a mixer....something bars would carry that can advertise.
The company would need to see this as a long term investment, and be strong enough and patient enough to see the returns.
You'd need a solid name in the sport to run it - someone who has been around, has tourney experience, on both sides, and who players respect. Someone with integrity and backbone.
I think pool needs to go the way of golf - there both have independent contractors, I think there would be a benefit to mirroring some of their habits. You could have 4 majors - let's say one in March, another in June, one in August, and the last in October, with the championship in early December. March, June, and August could work well with vacation times where people could travel to see events. You would need ongoing points totals, etc. You could work in top local players at each event, sponsors exemptions, etc.
I would work towards 1 tournament every two weeks, starting in February with a West Coast swing through March, work your way into major markets throughout the year hitting each area for a month or so to make it reasonable to players to travel. A major in LA, another in Dallas, another in New York, or whatever.....maybe do the Championship in New Orleans or Miami or something.....somewhere great to be in early December. Regular tourneys would be $25k added, with $50k in majors, but adjust those numbers up as popularity increases.
Similar to golf, likely have like a 5 day even starting on Wednesday through the weekend. I would have Tuesday as a practice day, events for kids, league players, etc. I would rotate through disciplines.....9 ball, 8 ball, 1 pocket, and straight pool.....maybe a west coast swing that is 2 months of 9ball, and then 2 months of 1 pocket with a major in dallas, then 2 months of straight pool in the NE with a major in NY, and then two months of 8 ball........and then maybe all 4 disciplines at the Championship in December over 10 days???
Anyway, a ton more of ideas and actual ways to carry it out, but I think a bar friendly drink of some type is the way to go. Tired of typing, that's all I have for now.