Here's a typical example of what happens. You are an event planner. Hotel rooms in a market are going for, say $200 during a certain season. You negotiate for a $129 rate with a $15 per night rebate (built in to the $129) a year or two before the event. You block and guarantee usage of 200 of the hotels 800 rooms.
If all goes well, the regular price goes out at $200 and the hotel is doing well, then climbs to $249 then $299. You now look like a genius because your people are paying $129 and your block quickly sells out.
If it does not go well, the regular price goes out at $200 and the hotel is doing poorly, drops their rate to $149 on Expedia Priceline 60 days before your event, then still doing poorly, drops to $99 because they are only 60% full. Your block lingers and your participants flock to the lower rates. You are in trouble. You complain to the hotel but your little block is not helping them very much - they need to compete with X hotel next door who is selling their rooms at $79 because of a bed bug infestation and a remodeling job.
You now look like a greedy idiot, yet both of these situations are completely out of your control.
What Fran needs to understand is that hotel rates are not static: they are market driven, just like stocks. The value is simply relative to the market.
Two months before the hotel the hotel revenue manager
Okay, okay buddy, move along..... Ain't no one got no time for you coming in here with all of your common sense making sense having actual factual real world knowledge or actual factual things. Please cease and desist or we will call the thought police and turn you and your actual factual information in to the improper authorities. Fran Crimi may even threaten to sue you for making sense.