You might want to read this. http://www.amazon.com/gp/aw/d/1591395267/ref=mp_s_a_1_2?qid=1428537893&sr=8-2&keywords=market+share#
Manage for Profit not Market Share a guide to greater profits I a highly contested market
Sent from my iPhone using Tapatalk
manage for profit.....???? with out a substantial market share..... you don't have a profit...
a quote from the book..................
In Manage for Profit, Not for Share, the authors contend that companies can extract a profit potential of 1%-3 % of revenue by pursuing a profit, rather than a market share, orientation. Based on their extensive consulting work, the authors lay out a practical, proven program for making significantly more money by reconfiguring the marketing mix to sell existing products and services in different ways. The book offers practical strategies managers can use to differentiate mature products, raise prices effectively, time promotional activities properly, better understand consumer preferences, and more.
Really ???? a profit of 1 to 3 percent???? I would put my money under the mattress before I would risk it for 1 to 3 percent..............
not buying the book
Kim