Sent the same cue back THREE TIMES?

Rob,
As a retailer, I can understand selling Moochies. If people want to buy them, who am I to say no. But pity the poor guy who spent probably a whole paycheck on a Mooch only to have it sent back three times!

I hope that guy didn't quit pool.
Let's assume, from a retailer's point of view, that the guy who had his Meucci sent back three times decided to quit pool. First things first, pool is a tough game to get good at.
Mr. Joe buys a mooch with a week's salary. He's worked 40 hours that week and the money went to his new pool cue instead of savings or food or a piece of jewelry for a girlfriend or wife. He's excited to get this pool stick because he likes his new hobby and wants to improve and he likes the idea of owning his own stick (just like Paul Newman in "The Hustler").
However, after three unsuccessful attempts by the really caring people at Mooch, he quits pool. No big deal, right?
What did the fine, caring people at Mooch cost the pool world by Mr. Joe quitting? After all, Mr. Joe can take up bowling (a sport that could "school" pool) or chess (don't try comparing yourself to these guys, you won't measure up) or darts or pingpong or video games or just watching football on TV. Mr. Joe doesn't have to put up with the BS from the billiards industry.
So, what did the billiards industry miss out by Mooch's disregard for the satisfaction of Mr. Joe? Let's assume Mr. Joe would have developed into your standard APA league player.
Well, here goes:
*** The APA league in my part of the USA charges $7 per league night. Mr. Joe likes pool enough to do two nights a week. Over a 25 year period, that's approx. $19000. Not including the inflation in the years to come.
*** Mr. Joe will buy, on average, 7 production cues. Ranging in price from $125 to $350 (assuming he never develops
The Woim's taste for cues. So, there goes approx. $1900 in cue retail sales.
*** Mr. Joe likes to go to pool halls and play on those fancy GC III's... Being frugal at $3.50 an hour, Mr. Joe will spend approx. $22,500 in the next 25 years on table time. But not now, Mooch has decided to steer him into another endeavor.
*** Mr. Joe will buy cue cases (don't we all) amounting to approx. $500 in the next 25 years. A small loss to the billilards industry when you compare it to the other categories.
*** Mr. Joe didn't embark on his billiard career (whether that's a top of SL5 in the APA or HOF status) so he never bought that pool table. Approx $3000.
Mr. Joe was, in all likelihood, going to spend approx. $50,000 (or more) in his billiard career. Don't tell me these numbers are inflated, most likely I'm lowballing the estimate.
Also, Mr. Joe would have passed the traditions of the game on to his sons and daughters. At least one of them would have carried on the tradition.
So, you see what one stupid Meucci cue can cost the billiard industry?
Am I exaggerating?
If the story changes and Mr. Joe just leaves for 10 years and comes back, the billiard industry lost approx. 16,000 in revenue. Yeah, that's right! I know.
Mr. Joe loses nothing by leaving "this industry" because there are many fine endeavers which can keep him occupied and in a state of enjoyment.
Know this, and take it to heart, the billiard industry needs Mr. Joe much more than he needs us. The billiard industry could disappear and most of us would take up darts, porn, watching pro wrestling, poker or just drinking ourselves to death.
So, should we just giggle and say, "Those Meucci's, they often need repairing."
Just how much does Meucci cost the billiard industry?
The Woim