You sound like you're a friend of theirs (I have no idea if you are, it just sounds that way.)
As for not getting my business, I can assure you that as of now I definitely won't be considering getting one of their shafts, unless they improve their warranty.
As for them doing the right thing, I wish it were true, but from a public relations standpoint, the best thing they could do for themselves is acknowledge that sometimes these things happen, and they'll be very happy to replace the shaft. It would go a very, very long way to building good will among current and potential customers.
Whenever someone sells something, they take a risk, as does the purchaser. In the case of a no-name selling something, it's basically a given that the buyer better beware. With an established business, or cuemaker, I'd respectfully suggest they should do whatever it takes to keep everyone, to whatever extent possible, happy with them.
Usually, the worst thing that can happen to a company is bad publicity of the sort that has come about here. If they had just replaced the shaft, after determining that it hadn't been intentionally abused, they would be sitting pretty, and they'd probably have a happy customer on here giving glowing reports about them.
Mystick, it seems you know all about the specifics of this case, perhaps more than has been explained on this forum, for you have clearly taken Tiger's side on this. Maybe you could fill us all in on how "some guy warped his shaft and wants a new one."
BTW, no negative Reps are headed your way, at least not from me.
Flex