John has over 3,500 followers on Facebook.
https://www.facebook.com/mr400.john.schmidt
If he prices the forthcoming DVD shrewdly (IMO) at $39.95 (or less) and 10 to 20 percent of his followers pop for it, he's guaranteed between 14 to 28k from them alone and plenty more from years of future followers who pile on. And besides pool, he's deeply passionate about dirt biking, fast cars, and guns and about a dozen other interests, all of which have Facebook forums which he follows and posts to regularly -- so, he's widely recognized (and largely admired) as a personality in those arenas of name exposure as well.
None of those potential buyers of the forthcoming 626 DVD will give a fig about any moments of inaction that will have obviously been edited out for continuity, or for any other innocent reason.
John will likely have been correctly advised that the finished 626 video product will be evergreen, with decades of direct revenue, and ancillary revenues that will stem from it.
And as a Brooklyn-based agent might say: The nationwide personal appearances tour "couldn't hoit".
(Provided that his handlers are astute enough to consistently prearrange "sports & personality" TV and newsprint reportage for
every personal appearance.
Arnaldo