Agreed!
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great post Jay!
:grin-square:
Great post Jay.
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great post Jay!
:grin-square:
Great post Jay.
Easy to Monday-morning quarterback and quote basic B-School business planning. If you have the answers why not grow a pair and show us all how it is done right?
Enough with the "I have the answer but not the balls" posts
There is something similar to the dilemma of pro pool happening in the pro cycling world at the moment. I'd put up a link, but on ye olde phone now...
One of the pro team owners is a man who owns a company called tinkoff (communications? Finance?) and his complaint is that there is no support from governing bodies with respect to raising capital for the teams.
As he- and cj and Markgw- says, there must be staff whose sole objective is the generation of funding and seeing that funding is used to benefit the sport as a whole, not using the funds to support themselves.
As the sport grows, players' income growth will follow. Can't happen the other way around, it is a relatively simple theory, but one that current participants generally ignore, Admittedly because of their immediate/ individual financial needs...
Thread drift. :grin-square:
Black-Balled, they are currently creating a brand-new bike path on Broad Branch Road in Northwest D.C. to connect with a bike path in Friendship Heights all the way to Bethesda, which means one can ride a bike from Bethesda all the way to the Watetgate Hotel on the Potomac. Should be complete by end of 2014. STRONG for bikers.
Okay, back to our regularly scheduled thread: Article by Badi Nazhat.
It's a shame that Mr. Nazhat isn't going to be involved with pool any longer. This much is not debatable.
Could the event have been promoted better, perhaps.
Could the players have supported the event better, likely.
Will the people within the industry ever come together to correct this in the future, doubtful.
I do appreciate all the intelligent responses on this thread. There are some wise souls who contribute to AZ. I also have a very good idea of what it would take to make pro pool more successful. Like CJ, I believe it can be done with proper marketing and promotion. It would take either someone with deep pockets or a very clever marketing company to raise the funds. To date Barry Hearn and Matchroom are the only ones who have come close to doing it right. For nearly twenty years I did my best to make our sport bigger, but it seemed I was thwarted at every turn, either by the BCA, the MPBA or the players themselves. I've put up my own money, hired a marketing company and must have written 100 proposals. I continue to believe in the beauty of the game and it's marketability. And I'm very willing to lend my expertise to anyone who wants to put on a major tournament or tour.
I know you understand the importance of marketing and advertising an event to create promotional momentum. The geographic location is also VERY IMPORTANT (Tunica a "C" location compared to LA, Vegas, New York, and Dallas). There are people like the ones we work with in Dallas that would gladly help someone like Badi and we actually talked with him in Frisco Texas about doing some things in the future, but obviously not in Tunica.
Promoting Professional Pool is very similar to promoting professional bands/concerts. The first thing we did was determine:
1) What is the age demographic for the event
2) What is the male/female ratio going to naturally be? What do we want it to be?
3) What entertainment do we need to "open the show" ie: Magicians - Comedians - other Bands - (in pool this might be Trick Shot Shows with Mike Massey, etc)
4) What is the budget for advertising and how will it be allocated to Print Ads - Radio Ads - TV Ads - what other PR can we get and list all the available resources.
5) CHARITY - this one is very important because it opens up a lot of media doors and creates "Good Will" in the community......the public embraces associations that raise money for children, cancer research, breast cancer and other good causes
6) Who do we put in charge and hold responsible - this means they make money if they do well and are likely terminated if they fail. (someone in Tunica was fired...who?)
7) Use 1-6 to use to form an action plan to get the biggest media possible to showcase your event and this DOES MEAN TV.....not streaming video with a "TV TABLE"....it must be the REAL THING......ESPN, for example goes out to a potential of 112 Million Viewers in all sports bars, restaurants, cafes, businesses, etc, etc, etc, This is where we want to be - IN FRONT OF THE PUBLIC EYE with an entertaining show.
While I don't fully understand the purposes or responsibilities of the WPA (World Pool Association) and the BCA (Billiard Congress of America), it almost seems to me that neither entity considers themselves responsible for promoting pool, although they seem to hold the power to do so. Excuses and finger-pointing has been the standard for explaining why this doesn't happen and why this doesn't happen.
Sure seems like a number of people are missing the whole point of Badi's statements. It's not about the low fan turnout, it's about the respect , or rather lack of respect, by the pro players. In this case, it is ALL on the players.
Strange how some want to twist what Badi said into an infomercial for their own agenda on promoting. He was, and is not about promoting, he is about giving to a passion of his. All he asked in return was respect for him and for the game. The pros couldn't even give that little bit in exchange for having somewhere to play and make some $$.
If the pros had bothered to act professional even a little bit, Badi THEN would have invested big $$ into actually making a tour, or at least several more big events. Which, at that point, I'm sure he has enough savy to promote it properly. His event was more of a "test the waters" thing, and the pros once again blew it for themselves.
You are for sure right about the agenda thing.
You may know what Badi's intentions were, but just from reading his article (now for the second time) I don't see where he says it was about lack of respect at all.
Thanks
Kevin
Read post #78 for another insight into it.