Simonis Buys Aramith

I think it will be interesting to see what happens with sponsorships, since these are two of the standbys for most tournaments.
 
generally speaking I think it will be a good thing, but I guess we'll see what happens.

this will definitely create some new leverage options for simonis...


"salucmonis" lol "simonaluc" lol
 
Yes, leverage options.
I can see the tournament banners now.

"Simonis, Our Balls Are Your Balls".

Simonis, Only Our Cloth is Good Enough For Your Balls".

Its a conspiracy theory, I tell ya, soon Simonis will be buying out Monsanto, all the pharmaceutical companys
and General foods.
 
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Blue Hog ridr said:
Yes, leverage options.
I can see the tournament banners now.

"Simonis, Our Balls Are Your Balls".

Simonis, Only Our Cloth is Good Enough For Your Balls".

Its a conspiracy theory, I tell ya, soon Simonis will be buying out Monsanto, all the pharmaceutical companys
and General foods.
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Now that is funny!:grin:
 
Hungarian said:
Acquisitions are usually a positive sign.
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I would say that is debatable. Truly depends upon the individual situation. Worked for a small entrepreneurial company the was purchased by a large public company. Said giant ran us into the ground. Happens frequently.

Prob not the case here certainly.
 
I don't think much will change. Aramith seeded to have good quality standards and Simonis is well know for their commitment to high quality and consistency. The prices may change some.

I guess as long as their prices don't skyrocket it wont make much difference to me.
 
At least someone in the billiards industry appears to to be in a good enough position to grow by acquisition.

Maybe some cloth/ball package deals will become available. The perfect time to upgrade a ball set is when installing new cloth.

If Simonis and Aramith both become available through all existing distributors of both products maybe the increased competition might result in some slightly lower prices being available.
 
They can't skyrocket much more, they're already out of my reach. Glad I bought a few sets of Super's before the price hikes went into effect.
 
I think it makes sense that they merge into one company, A lot of the golf club companies produce both equipment and balls.
 
Why would the price of either item skyrocket? I can see if the comapnies produced the same item but they don't. Now when they come up with the next generation of cloth and balls that optimize the playing conditons when using both the cloth and balls together then I could see the price going up.
 
msubilliards said:
Why would the price of either item skyrocket? I can see if the comapnies produced the same item but they don't. Now when they come up with the next generation of cloth and balls that optimize the playing conditons when using both the cloth and balls together then I could see the price going up.
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I don't necessarily think it will go up but your post made me wonder if they will offer a cloth and balls package deal. That may be interesting.
 
would be interesting if a certain someone stopped making balls for a certain other someone who sells a lot of tables, unless a cloth deal was hammered out...

cough..ahem
 
These are both Belgium companies that make their living serving the professional billiard markets. The synergies in marketing and distribution alone make tremendous sense, especially considering the growing demand for these trade brands in Asia and other emerging markets. And there are likely further efficiencies to be realized operationally.

For Saluc, this is a really big deal. They are now owned by a well capitalized, strategic Belgium buyer, instead of highly leveraged, financial owners out of the U.S. (Armand Capital). Two of the best trade brands in billiards, together at last. My only question is why did it take this long?

Since Simonis has (I believe?) their N.A. offices and distribution in the Chicago area, look for them to also distribute the full range of Aramith products to the industry. I wouldn't anticipate any sudden 'deals' on cloth and balls. These guys are too smart to give up margin when their products are already in high demand. And I doubt they make decisions in the short term that would potentially disrupt their existing N.A. distribution.
 
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Mr. Bond said:
would be interesting if a certain someone stopped making balls for a certain other someone who sells a lot of tables, unless a cloth deal was hammered out...

cough..ahem
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Given the lack of love between Simonis and Championship, I can definitely see this happening. Look out D & R Championship.
 
zoomer said:
Given the lack of love between Simonis and Championship, I can definitely see this happening. Look out D & R Championship.
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I don't think Mr Bond was referring to Championship when he said "a certain other someone who sells a lot of tables"

Doubt there will be many changes other then N.A. distribution possibly moving from Georgia to Chicago for Aramith products. In light of what Mr Bond said and concerning a certain ball brand I'd think a cloth deal could be a possibility down the road. Time will tell.

And as a side note, Simonis acquired Saluc which includes more then just their Aramith billiard ball division.
 
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I was referring to the fact that Brunswick buys cloth from Championship. Since Simonis now owns Saluc SA, and Saluc supplies Brunswick with the Centennials, it would be logical for Simonis to pursue Brunswick's cloth business too. But that is conjecture.

Saluc's Savannah GA distribution warehouse is primarily devoted to industrial ball distribution for their Preciball USA division, which essentially duplicates their European industrial ball distribution business model here in the U. S.
 
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