VEDANTAM: That's exactly right, Steve. There's scientific research showing that humans enjoy getting close to a win even if they don't win anything at all.
INSKEEP: Now we mentioned gambling affects the brain. There's been a lot of research on this, but here's the question. Is there something that's happening in the brain specifically that makes it exciting to lose while thinking you've almost won?
VEDANTAM: That's exactly right. So the question that researchers were trying to ask recently is, is the excitement of getting close to a win driven by the same mechanism that drives our excitement when we actually win? And they turned to a very interesting group of volunteers to study this question.
INSKEEP: Who would they be?
INSKEEP: Now we mentioned gambling affects the brain. There's been a lot of research on this, but here's the question. Is there something that's happening in the brain specifically that makes it exciting to lose while thinking you've almost won?
VEDANTAM: That's exactly right. So the question that researchers were trying to ask recently is, is the excitement of getting close to a win driven by the same mechanism that drives our excitement when we actually win? And they turned to a very interesting group of volunteers to study this question.
INSKEEP: Who would they be?