I think the entire argument is moot. I don't think it matters how pool is presented on TV, as long as it is on TV and doesn't present poolplayers as lowlife gamblers, because any telecast gives the sport recognition, and brings pool as a sport into the consciousness of viewers. Most viewers, including this one, could care less how long the races are, and don't much care what game is being played.
At least here in the USA, pool's biggest problem right now is the seedy image of the poolroom which, far too often, robs the pool scene of the youthful and the affluent, the two demographic groups that combine to hold the key to the future of the sport. Suggesting that TV has failed in its attempts to place pool in a positive light for viewers is, to me, very short-sighted, because until poolrooms follow suit and make their establishments a) the kind of place that the affluent will feel comfortable in, and b) the kind of place that parents will permit their kids to patronize, nothing TV can do will be enough to sell pool to those demographic groups.
One thing that helps poker's image a lot is the presence of so many well-educated, successful people in its highest ranks. Lawyers, CPA's, financiers, and stock/commodity/options traders, pop up on a regular basis on the poker telecasts I watch. Pool, still viewed by most as a game catering to the less affluent, does not enjoy this advantage.
In short, televised pool can be brought down to the level of the poolroom but I, personally, would hate to see that happen. My hope for the future is that the poolroom can stop negating the TV or internet message that pool is a game suitable for all, and not a game in which the gambling/hustler types will be far too numerous to steer clear of.
Just one man's opinion.