Your post proves that you know nothing about Schmelke Cues. I used to feel the same way you did...until I made a trip to the factory, with Mark Wilson, Jerry Briesath and a dozen wide-eyed young players eager to learn. This was almost 30 years ago. That trip completely changed my opinion and outlook on Schmelke. I bet you weren't aware that every cue goes through a 100-step process, whether it costs $50 or $300. These are quality cues, made in the USA. I certainly disagree with trying to market them as something else, but Schmelke makes a fine cue, for very little money...and you can have it made anyway you wish.
Scott Lee
2019 PBIA Instructor of the Year
Director, SPF National Pool School Tour